branding
Your brand is more than your logo. Rather it is your total presence in the marketplace – the “you” your customers and prospects encounter in your advertising, on your vehicles, at your place of business, in your literature, on your website, at your point of sale, and everywhere else you compete for share of mind.
But these encounters are never one-sided. When developing a brand identity we attempt to assess the totality of your market presence and how it is influenced by a host of factors. We take into account not just what you’re doing but what your competitors are doing. We look at trends in your industry. We view your selling environment. And we consider what your customers bring to the relationship -- their attitudes, emotions, desires and aspirations.
A strong brand identity can help you achieve a competitive advantage and secure additional market share. Tony Blake Design specializes in creating visually powerful brand identities.
Branding examples: